Illustration
Digital illustration is increasingly entering the framework of market communication, so today artistic representations can have a commercial nature. The illustration style defines the area from which services are offered, such as a promotional plan for a brand. Based on years of experience, we can offer an illustration of mascots, pictograms, icons, vector or raster graphics for book covers, packaging, and similar.
Icon illustrations
Sometimes platforms are overloaded with text and photos, so icons are an ideal form of communication. They express function and bridge language barriers.
Mascot illustrations
A good way to reach customers is to opt for a mascot that would represent the face of your business. It becomes your intermediary in communication and on an emotional level, it can be more successful than other forms of advertising. The mascot has a dynamic character and in different situations, it conveys messages that are in line with actions or events. They are usually animal characters, humanized abstract shapes, product packaging, or stylized human characters by which the brand is recognizable.
Coat of arms or emblem illustration
This approach symbolizes tradition and reliability. The design combines pictorial signs and text integrated into a frame or border. They are mainly used by strong and well-positioned brands.
LOGO DESIGN
The visual representation of your brand reflects your business philosophy and is the first contact with your clients. Therefore, your logo must be striking and harmonious. Before starting, you need to know your options and in which direction you want to define your visual identity. Logos can be divided into three basic types according to their representation. There are variations within these types, such as 3D logos, negative space logos, dynamic logos, hand-drawn logos, mascot logos, or logos that are a combination of these types.
Pictorial logos
Illustrations are easy to remember and go well with your brand name and slogan. They can be done in the style of simple geometric shapes or stylized symbols and drawings.
Name-based logos
Your company’s name is the key element in designing the logo. This type of logo is based solely on typography that follows the brand’s style. Examples include Google and FedEx.
Initial-based logos
The logo consists of initials and is presented as a unique symbol. Usually, they are stylized initials of a person or brand. Another name for this type of logo is a monogram.
Photo manipulation
Subtle improvement of digital photos can be an excellent way to enhance the look of your products, and create book covers, promotional flyers, and movie posters, and the possibilities are endless. Manipulation involves retouching elements, transforming them, or combining several of them into one composite scene. Depending on the application and intention, some photo manipulations are considered artistic creations because they involve creating unique images of recognizable expression. The use of software tools for digital processing, or independent object creation, ranges from various professional applications to basic image editing software for ordinary users. The most famous program for post-production or final processing is Adobe Photoshop. Just like surreal art, photo manipulation comes down to creating unexpected visual events to surprise the viewer and draw them into a world of imagination.
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